Researching prospective projects and requirements.
Lead generation is similar in many ways to telemarketing and
our approach is roughly the same. However, we do not fix the
final diary date - leaving any call backs for you to deal with
as you see fit. Whether that’s making an appointment,
sending information, or scheduling a call back for a more appropriate
time; lead generation just gives you the edge on the market
and keeps you informed.
We still need to develop the right approach to suit your requirements
and always recommend you start with a 5 day pilot campaign.
Day One
We allocate
one day to understand your business and develop the correct techniques
to fulfil your objectives. This normally involves an on-site meeting
where we review your database, develop the right introduction,
and learn the answers to your most frequently asked questions.
This ensures we sound enthusiastic, natural, and knowledgeable
to your customers.
Day Two/Three
Once our team
is comfortable with the approach, we will then allocate two full
days for contacting customers. We reach your target market and
work through the calls, logging all results and conversations.
Day Four
At this point
we would have contacted around 120 companies. We re-evaluate the
calls made and work with your team to develop a final call approach
based on our call findings.
Day
Five
We make a final
few calls with the new/final call approach to ensure it is satisfactory.
We then calculate the whole trial's findings and develop a campaign
report for you.
Next
Step
Once the trial
is complete, we then arrange a convenient time to meet with you
to review the report findings. Our results are normally a surprisingly
valuable insight for our clients which then usually pave the way
towards a long term marketing partnership.