Setting Appointments with qualified Decision Makers.
Telemarketing is a useful marketing tool. With a higher success
rate than mail shots it enables you to contact Decision Makers
directly allowing a professional introduction, and giving you
instant, tangible marketing results.
For us to succeed in telemarketing your company correctly, we
need to develop the right approach to suit your requirements.
With this in mind we always recommend you start with a 5 day
pilot campaign.
Day One
We allocate
one day to understand your business and develop the correct techniques
to fulfil your objectives. This normally involves an on-site meeting
where we review your database, develop the right introduction,
and learn the answers to your most frequently asked questions.
This ensures we sound enthusiastic, natural, and knowledgeable
to your customers.
Day Two/Three
Once our team
is comfortable with the approach, we will then allocate two full
days for contacting customers. We reach your target market and
work through the calls, logging all results and conversations.
Day Four
At this point
we would have contacted around 120 companies. We re-evaluate the
calls made and work with your team to develop a final call approach
based on our call findings.
Day
Five
We make a final
few calls with the new/final call approach to ensure it is satisfactory.
We then calculate the whole trial's findings and develop a campaign
report for you.
Next Step
Once
the trial is complete, we then arrange a convenient time to meet
with you to review the report findings. Our results are normally
a surprisingly valuable insight for our clients which then usually
pave the way towards a long term marketing partnership.